Editor: Jeneen McLeod

Email: jmcleods@netspace.net.au
Website: http://www.mcleodmarketing.com.au/

We specialise in turning gobbledegook into plain English, helping clients connect with their audience using language that is clear and simple but not patronising.

Services

Plain english editing, substantive editing, copyediting, proofreading of paper products and electronic media, project management, liaison with graphic designers, typesetters and printers
Writing, rewriting, plain English, information design, document development and coordination, project management

Subject matter experience

Government, tax, health, Medicare, pharmacy, aged care, childcare, community services, rural/regional programs, heritage sites

Genre and platform

Annual reports, booklets, guides, brochures, fact sheets, manuals, newsletters, forms and instructions, web content (HTML and PDF), media releases, information kits, articles and ads for magazines and newspapers, PowerPoint presentations, radio and call centre scripts, speeches, internal communications.

Specific projects

Award-winning annual reports, education and information materials for businesses and individuals about tax, a series of demonstration hospitals program reports, a web content review and update, writing manuals (including a style guide, correspondence guidelines and how to write for the web), employee communications materials, an interpretation plan for a heritage site, a government directory for people in rural/remote areas

Qualifications

Jeneen McLeod: BA in languages
(ANU)
John McLeod: Bachelor of Commerce and Administration (Victoria University, NZ)
Both: training in marketing, policy development, business management, plain English and editing